Raising the Bar in the Used Car Industry in Toronto
AUTORAMA
” Never stop challenging yourself. Every time you achieve a goal, raise the bar higher.”
At AUTORAMA President Nasser Rad believes challenging yourself is the key to success. AUTORAMA continues to set the bar higher in the Used Car Industry, constantly staying ahead of their competitors.
Specializing in high quality used vehicles, we serve the GTA with over 150 vehicles on display. Started in 2000 as a small operation, AUTORAMA has evolved from its humble beginnings of a small showroom, one employee and minimum inventory. A proud member of the Used Car Dealers Association of Ontario (UCDA) and Ontario Motor Vehicle Industry Council (OMVIC), Nasser Rad shares some insight with Top Choice. “My goal was having a used car dealership in Toronto that provides customers with the best automotive retail experience.” This is a goal that AUTORAMA has achieved!
Today, AUTORAMA is one of the largest used car dealerships in Toronto and the journey has been continuous, filled with learning, engaging, and improving. Honesty and had word have fuelled our success. Nasser Rad explains, “My parents instilled in me that hard work, patience and doing your best in life will bring success. I took their advice to heart. I strongly believe that your character is that will ultimately shape your business.”
A vast inventory with a hand-picked selection of preowned vehicles is just one example of what sets AUTORAMA apart. Our dedication to customer satisfaction demonstrates the importance we place on customer service. To standout in the fast paced automotive industry, it is important to never lose sight of the first priority which is the customers. Meeting and exceeding customer expectations is key. Excellent service begins the moment customers enter the showroom and continues throughout their Presidentship experience. AUTORAMA also offers CarProof History Reports on every vehicle to put customers’ minds at ease. Being honest about the condition of the vehicle and disclosing all available information helps the customer make informed decisions and trust they are getting the best service. Daily updates are made to our online inventory to make sure that valued customer have the most up-to-date information about the vehicles. “Every vehicle at AUTORAMA has competitive, low, no-haggle prices helping us stay ahead of the market and competition. The challenges provided by competition motivate us to stay focused.” AUTORAMA recognizes that every customer has unique and specific finance requirements and there finance services are tailored to these needs. With a team of experts specialized in financing all credit situations, we are able to work closely with our customers and find them a vehicle that fits their budget.
In Life, it is important to pursue our passions as they push us to see the world through different perspectives. Nasser Rad says, “The success I have achieved would not have been possible without the support of my dedicated employees and our valued customers. Spending time with my two wonderful sons, my wife and my family keeps me grounded and aware of the important things in my life. I am surrounded by those who understand the demands and commitments to succeed in this business, without their support I would not be where I am today.”
This is only the beginning for AUTORAMA. Nasser Rad states, “I am proud of where I am now, but the best is yet to come.”
www.autorama.ca
Top Choice Magazine – Fall 2013
